Malcolm Reeve
Leads route performance reviews. Twenty years in grocery trunking and local van planning before drawing charts for other people’s yards.
About the practice
Content Routehub works from 7 Brynglas Road in Glenmore and travels to the depot that actually opens the gate. The subject is finished delivery rounds: grocery, parcel, and mixed high-street work across the United Kingdom.
PA20 is an awkward postcode for a van round. Miles hide inside sectors, ferries alter a day, and a tidy coloured map is a poor friend. Drawing those rounds for neighbours is how the practice started. The same habits travel: write the actual gate time, ride an ordinary round, refuse to chart a showcase morning.
The depot manager remains in charge of the people. We do not name drivers in a pack that leaves the building. Round numbers, roads, bays, and windows are enough. If a chart would only work as a disciplinary exhibit, we will not draw it.
We still use paper sheets when that is what the yard keeps. GPS traces are welcome when they already exist. Inventing a new recording habit for a three-week review is a good way to measure the review instead of the round.
Ordinary days over polished ones. Named roads over national averages. A printed pack the planner can annotate, not a meeting that evaporates. A clear no when the fortnight you can share is too thin to support a chart.
We will travel in Great Britain. We will not pretend a two-day visit has mapped a hundred-van network. Large operators are welcome to commission a comparison of two or three yards; they are not welcome to ask for a league table of names.
Who you will meet
Leads route performance reviews. Twenty years in grocery trunking and local van planning before drawing charts for other people’s yards.
Draws missed-window inquiries and winter marks. Previously a planner for mixed parcel and pharmacy rounds in South Wales.
Walks multi-depot comparisons. Keeps chart scales honest when two yards serve the same retailer from very different towns.